KRYSTYN WYPASEK
  • Design
    • Commercial Work >
      • Pearhead, Inc.
      • MFA Thesis Show Branding
      • BU Gastronomy Branding
      • The Syndicate
      • The Upline Cut
    • Artistic Practice >
      • We Will
      • Disjointed, Messy, & Loud
      • Sounds of Sunday
      • Desktop Garden
      • The Big Book of Dad Jokes
      • The LVER Project
      • Freedom is Slavery
      • Light from Light >
        • Light from Light - Booklet
        • Light from Light - Photography
      • More Than Meets the Eye
  • Photography
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The La Vie en Rose Project

Product Photography, Print Design, Web Design
MFA - Studio II
Using the song La Vie en Rose as a metaphor, I explored the pink tax and its impact on women. I created small cards to be left in retail stores with the male version of a product showing the women's product on the front, and the  price difference on the back. The cards lead to a website where there is more information on the pink tax and a database of women and how much the pink tax has cost them in their lifetimes. There is also an Instagram associated with the project to help
generate conversation.

lver-project.com
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All Projects
© Krystyn Wypasek 2020
  • Design
    • Commercial Work >
      • Pearhead, Inc.
      • MFA Thesis Show Branding
      • BU Gastronomy Branding
      • The Syndicate
      • The Upline Cut
    • Artistic Practice >
      • We Will
      • Disjointed, Messy, & Loud
      • Sounds of Sunday
      • Desktop Garden
      • The Big Book of Dad Jokes
      • The LVER Project
      • Freedom is Slavery
      • Light from Light >
        • Light from Light - Booklet
        • Light from Light - Photography
      • More Than Meets the Eye
  • Photography
  • Fine Art
  • About