BASIC COLD BREW
Brand Identity Design / Package Design / Print Design
Basic Cold Brew is a design for a cold brew coffee company. Most cold brew companies package their coffee in sturdy, "mountain-man-esque" bottles. The BCB packaging is meant to appeal to the "basic" girl. The coffee is packaged in a wine bottle and there is a collectible Polaroid attached to the front of the bottle. There is also a single page ad called "The Anatomy of a Basic Girl."